By industry · Uncle J
Marketing and content for restaurants & cafés
Make the food recognisable, the atmosphere tangible and the next step easy. We bring restaurant identity, social design and short-form video into one clear direction for brands in Egypt and the Gulf.
Explore work and services
The brief starts with the visit
A delivery offer, a new opening and a café people visit for the atmosphere need different stories. Before designing, we define the audience, location, menu priorities and the action the content should support: a call, directions, a menu visit or an order enquiry.
We then choose a visual direction that belongs to the place. Food detail, people, service and the venue each have a role; repeating a product cutout across every post rarely explains the full experience.
What a restaurant content scope can include
- A visual direction, reusable social layouts and a consistent approach to Arabic and English copy.
- Menu-led social designs, seasonal ideas and product or venue reels.
- A publishing plan tied to real offers, openings and occasions.
- A practical campaign brief covering audience, landing destination, budget and measurement; media spend is agreed separately.
See the actual creative
Triple Hook combines playful menu posters with footage of coffee, the terrace and guest conversations. Lovinwalk uses its restaurants, games and live atmosphere as different reasons to visit. Our Zucca and Dahab Damashqi collections show further food and venue content.
These collections demonstrate the creative work. Campaign performance needs its own evidence: agreed objectives, reliable tracking and reporting over a defined period.
Prepare a useful starting brief
- Share the current menu, branches, opening hours and accurate ordering or booking links.
- Choose the products or occasions to prioritise and explain what makes them distinctive.
- Confirm existing brand assets, available footage, production access and approval contacts.
- Separate content production fees, advertising spend and any third-party costs in the proposal.
Common questions
Can we start with content before paid advertising?
Yes. Start with a defined creative scope and useful contact or ordering destinations. Paid campaigns can then have a separate objective, budget and measurement plan.
What determines the quote?
The number and type of deliverables, filming requirements, locations, languages, revisions and campaign management scope. Agree these before comparing proposals.